Brand Strategy

Grew business by 4x over a 2-year span while managing P&L for key partners. Developed and executed buying, merchandising, integrated marketing strategies – pr, acquisition, sampling, social, events- for all North America Accounts including Sephora, QVC, Barneys, Tatcha.com. Managed all-digital, creative, sales, merchandising, video content, education and marketing efforts with retail partners and internally.

Key Accomplishments
Grew business from 0 to full distro across NA at Sephora in less than 2 years | Launched first social campaigns that caused virality and built out #1 selling product from #8 in assortment for months | Built out P&L strategy for entire company | Negotiated and beat 2 TSV’s resulting in $7mil in revenue (grossed in 48hr time frames)