CBO

At Mad Rabbit, Erin directs all aspects of brand marketing, from storytelling and product development to e-commerce and influencer marketing. She uses data analytics to provide insights and recommendations to the CEO and the board of directors, and lead the execution of engaging and impactful campaigns across multiple channels. Erin has accelerated business growth substantially, with sales exceeding 4X year-over-year, secured lucrative deals with major media outlets, and established Mad Rabbit as a top three tattoo skincare brand within one year. Her mission is to elevate Mad Rabbit's brand awareness and customer value, while staying true to its core values and vision.

Key Accomplishments

Transformed all brand messaging, including social media, website, and packaging, with innovative brand storytelling, visuals and effects that have increased engagement among customers and new audiences. | Demonstrated strong leadership skills to lead cross-functional teams, including creative, education, social, influencer, comms, marketing, digital, and brand, to collectively cultivate innovative solutions. | Currently oversees all brand and product innovation pipeline and strategy with accolades of product awards including Time Best Invention. | Launched big box retailer with 2000 door rollout Aug 2023, negotiating 90% of sku proliferation and first category to enter store.